The Department of Health and Consumption of the City of Rincón de la Victoria has presented this Tuesday a prevention, awareness and awareness campaign aimed at the municipality's restaurant sector, under the slogan 'See us to Enjoy'. The mayor of the area, María Carmen Cañizares (PMP), has highlighted the «need to support the shops, cafes, restaurants and bars, which were forced to close due to the declaration of the State of Alarm by COVID-19 , through an information campaign in which we launched a message of confidence so that neighbors, neighbors and visitors enjoy all the guarantees of the services provided.
The campaign aims to publicize the regulations that catering establishments have to comply with, and to know how we should behave when we go to enjoy our bars, restaurants, cafes and terraces. It also aims to send a message of trust guaranteeing that the establishments of Rincón de la Victoria have the necessary tools to offer a guaranteed service and continue to offer the highest quality to the client. In addition, remember the safety and sanitary hygiene measures for the entire population.
The first deputy mayor of Rincón de la Victoria, Antonio Fernández (PP), explained that "the government team continues to work on different promotional actions focused on local commerce for the recovery of the economy and employment of the municipality." The mayor also recalled that this initiative is included in the Plan Reactiva Rincón agreed by all political forces.
Regarding the new action, Cañizares said that "it is a close campaign, where we want citizens to feel identified", while reminding the population, in a dynamic and attractive way, of the different health security measures: respect the safety distances, use the mask except for eating and drinking, try to make the payment by electronic means, use the hydroalcoholic gel at the entrance of each establishment, and the possibility of ordering for home delivery or pick up at the premises », Indicates.
The campaign is presented in three different formats: posters, promotional videos, and radio spots that will be broadcast on municipal supports such as mupis, radios, or social networks. The design offers current trends, and the color used has been corporate blue. The signage offers different creatives with a main illustration where different people toast in a bar: «an image with which it is intended to spread that we can meet and enjoy in our catering establishments, at the same time as being safe and calm in front of COVID- 19. The message conveys confidence, "he adds.
In addition, «the campaign incorporates the QR code with which the municipal website is accessed to fully understand the measures established, or to reproduce the promotional video of the campaign that has been developed by the local company, Creanda Cosas. The duration of the campaign is three months.