In the middle of the coronavirus pandemic, which caused the suspension of Holy Week, the Vélez-Málaga City Council wants to value the cultural heritage of the municipality to consolidate itself as a 'City of Culture'. In this area, Veleña Holy Week plays a prominent role and is revealed in the Museum located inside the Church of Santa María La Mayor de la Encarnación, which has a permanent exhibition of artifacts from the artistic heritage of different brotherhoods from the capital of the Axarquía.
The Councilor for Culture, Cynthia García (PSOE), accompanied by Francisco Javier García del Corral, president of the association of brotherhoods, have presented a new audiovisual production that will be screened in the room of the aforementioned Museum, which replaces the one that has been screened during the last thirteen years, and where locals and visitors will be able to learn more about the history of Velez-Malaga's 'Semana Mayor' and its contribution to the city's cultural heritage.
For his part, the mayor of Veleño, Antonio Moreno Ferrer (PSOE), stressed that Holy Week in Vélez-Málaga «is a fundamental part of the city's cultural heritage, recognized within and outside the province, with more than 500 years of history and that every year has the participation of a multitude of people, being one of the main attractions of our city and that contributes to breaking with tourist seasonality ". He also recalled that work continues to be declared a Festival of National Tourist Interest "due to its great cultural value, history, roots and tourist attraction."
García explained that "in the space there have also been important improvements in the equipment of the audiovisual room itself and the renovation of all the lighting in the permanent exhibition where the items are exposed, in which 32,000 euros have been invested." The new audiovisual projection is divided into four screens with interchangeable images and introduces scenes that previously did not include La Pollinica, the Virgen del Amor and the Coronado de Espinas, among others, which join the rest of the brotherhoods represented, with a new musical accompaniment , apart from the processional marches and that offers shots of the images and some from under the thrones.
The video is a production made by Axartel Telecomunicaciones for the Culture delegation of the Vélez-Málaga City Council, under the direction of Daniel Martínez Alba, composed of original images captured during the Holy Week processional parades in 2017, 2018 and 2019. Javier García del Corral wanted to thank the implementation of these improvements after thirteen years since its inauguration, "since the change from lighting to LED, was an old claim, since the previous halogen could damage the exposed items."
Viewers will be able to appreciate the evolution that some of the thrones have undergone by being images captured during three different years. The Easter Museum and the new audiovisual production can be visited from Tuesday to Sunday from 9:00 a.m. to 2:00 p.m., as reported by the Veleño City Council in a statement.