Torrox launches a virtual reality application to support local commerce

Torrox launches a virtual reality application to support local commerce

Malaga municipalities continue to try to support local trade in the midst of the de-escalation of the coronavirus pandemic. The Consortium of Torrox has made available to local entrepreneurs a tool with which they will have a virtual presence thanks to an application that will allow them, in addition to geolocation, to link their page and social networks. An initiative that is carried out in parallel with the 'Stay in Torrox. Buy in your municipality '.

"These are some of the measures that we are going to implement from the government team to reactivate local commerce," said the mayor, Óscar Medina (PP). Together with the Councilor for Commerce, Sandra Extremera, they have reported on the restructuring of the Strategic Plan for Local Commerce in which the Council is working to minimize the economic impact of COVID-19 in the municipality.

Medina has stressed that the priority objective of the City Council after these two months of stoppage of commercial activity is "to support our entrepreneurs to boost the local economy." Along these lines, the 'Stay in Torrox' campaign was launched so that, parallel to the measures taken institutionally, create awareness among the residents of the importance of local consumption.

"Together we can come out stronger from this crisis," said the councilor, who has also valued the advantages offered by local trade, encouraged Torroxeños to go out and shop in the municipality and go to beach bars and restaurants, now that they reopen. «Personalization, trust. They are establishments that we go to very often and already know our tastes and preferences; They have even attended us without schedules to adapt to our circumstances, offering us a quality service and always the best products, "said Medina.

Trading table

For her part, the mayor responsible for the area, Sandra Extremera, has indicated the need to advance technologically, so that local trade will also benefit from being able to make themselves known outside the municipality. "We are working on the measures that we are going to implement in the short and medium term, in various directions and one of them is to offer a web portal, with an app, Best Climate in Europe, which serves to give visibility to our shops », highlighted Extremera.

The mayor of Commerce recalled that the City Council was a pioneer with the launch in 2017 of 'Torrox Experience 360º' and that it will now be enriched by including local businesses, which will be geolocated and will be linked to your page and social networks to, later, to be able to make it interactive and learn about the services and promotions they offer.

Within this Local Trade Plan, the Local Trade Table will also be created, in which businessmen will have a voice, and at the same time an information point will be created for businesses where they can learn about the aid and support measures that are adopted. from the consistory itself and from other administrations. "Now more than ever the small businesses in our municipality need us and we have to show them our support, institutionally and consuming in their establishments," the mayor concluded.

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